Brand or no brand, you are definitely selling something online. Instagram is currently the most popular brand selling tool and has more than 400 million daily users. As messages are getting more visual, Instagram happens to be an ideal way of telling a story. Unfortunately, organic reach is becoming more difficult as paid content is slowly taking over the internet. But, there are still multiple ways to reach a wider audience without having to pay for a post.
Here’s how –
Instagram is definitely not a place to be random. You need to understand the demographics of your audience, understand their most active period and stick to a timeframe. Usually, early mornings (when people leave for work), late evenings (when people are heading home) and late nights are ideal timeframes to post. Most Instagram users are super active during these periods since they are usually looking for ways to kill time. Experiment with a few posts to find what time suits you the best!
- Hashtags – Relevant and Irrelevant
Hashtags might not look appealing under a post but skipping them is a BIG mistake most people make. Here’s the thing – social media thrives on hashtags. They exist for you to reach more people who have similar interests. So, based on the kind of content you post, look for hashtags that people commonly use. It’s the best method to reach a global audience and to get more followers. Apart from using brand based hashtags, you can also opt for some hashtags that are the most used ones on IG right now. No harm in reaching more screens, right?
- Engage with your audience
Statistics reveal – posts with a question or a CTA automatically do better on Instagram. Moreover, it’s a good practice to engage in a conversation with your followers on a daily basis to keep them involved. Brands follow this method on a constant basis to find new followers and to keep the conversation going.
- Strike a Conversation with Similar Accounts
Using the ‘Explore’ option or with the help of your most used hashtags, look for people who share similar content. This practice works well if you want to get more people to visit your profile or to just discover new people. A conversation goes a long way in growing your audience and is one of the most used practices on Instagram. However, don’t come across as a bot and make sure you customise your messages for every account. You don’t want to look like a stalker, do you?
- Be Consistent
If there’s one thing that can do wonders for your Instagram account, it’s consistency. The more active you are on Instagram, the more people see you. If you post at night, stick to it. Don’t go off-track and confuse your audience about who you are. Consistency designs your Instagram personality and that’s something you must seek.
- Be Careful With Your Content
It doesn’t take more than 4 seconds for a person to decide if an account must be followed. So, what makes them click the button? Your feed. Before you post on Instagram, think of how it will look on your feed. Random pictures are a BIG put off, to be honest. Thanks to Instagram stories, you can now share your life updates with your followers and that saves your feed from looking random. So, all your breakfast and office pictures can take a back seat and you can save them for your stories. IG places a high value on accounts that have a carefully planned feed. So, make sure you hit the bull’s eye.
- Don’t Skip The Bio
You might want to look ‘carefree’ by not adding a bio but if you’re doing that – you’re making a mistake. A bio only adds value to your profile and is a must for everyone who wants to reach more audience. Write something that truly tells your audience about who you are. There is no need of adding your birth date because nobody cares. But, make sure you tell them what you do. A simple, honest one-liner works well.
Here are some interesting stats about Instagram that might help you plan your content well.
- Posts with a location receive 79% more engagement
- Posts that include another handle gain 56% more engagement
- Top five hashtags – #love, #me, #instagood, #follow, #cute
- Posts with a question increases engagement
- On Instagram, images featuring blue as the dominant colour generate 24% more Likes than images that are predominantly red.
- On Instagram, images with a high amount of negative space generate 29% more Likes than those with minimal negative space.
Stat source –
Of course, these tricks make sense ONLY if your account is public. Hope they help you reach more people. Comment below and let me know what you think. Happy Instagramming!