How To Get Noticed On Twitter 

To be honest, I have a love and hate relationship with Twitter for ages now. But, it indicates that I still keep going back to it. Twitter is a great place to find out what’s up with the world and also an ideal platform to make new connections.

There are more than 320 million people (last time I checked) on Twitter, so it shouldn’t be difficult to gain followers. Right? Unfortunately, it is.

One of the hardest things to do on Twitter is to get started. Some people struggle for ages to go beyond 100 followers while some make the jump in no time.

So, what is the first lot doing wrong? Well, if you want to gain more followers, you must get noticed. And, no I am not asking you to do publicity stunts for the sake of it. Just some simple social media knowledge can get you a handful of followers.
1. It all begins with your bio 

You might have a quirky handle (twitter username) but an empty or a poorly done bio can mess up the game. Tell people what you really do and keep immature stuff away if you want to show people you are on Twitter for real business.

2. Hashtags

You could be cringing when your friends use hashtags on social media but chances are they are doing it better than you. Using a hashtag in a tweet increases your chances of getting noticed. But, mind you, do not go overboard. Just one or two hashtags (relevant ones, obviously) are good.

3. Interact with like-minded users

Twitter is also about interacting with the right people and Twitter’s search tools make it way easier. Engage in a conversation that is about your interests or just see what people are talking about. It’s that simple.

4. Engage with brands

A lot of brands out there on Twitter look forward to connecting with the users. Mention a brand in your tweet. If you’re lucky, you might get a retweet. More views, more chances of new followers.

5. Follow the right tweeters

It’s like give and take for some. You follow them, they follow you back. But, wait, sometimes you get more than that. There have been times when I followed a new account and three similar users followed me back. Strange how Twitter works. But, let’s be grateful for it for now.

Well, that’s about it for now. Get tweeting and discover the world of Twitter. Good luck! 

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Reach More People on Instagram!

Brand or no brand, you are definitely selling something online. Instagram is currently the most popular brand selling tool and has more than 400 million daily users. As messages are getting more visual, Instagram happens to be an ideal way of telling a story. Unfortunately, organic reach is becoming more difficult as paid content is slowly taking over the internet. But, there are still multiple ways to reach a wider audience without having to pay for a post.

Here’s how –

  1. Timing

Instagram is definitely not a place to be random. You need to understand the demographics of your audience, understand their most active period and stick to a timeframe. Usually, early mornings (when people leave for work), late evenings (when people are heading home) and late nights are ideal timeframes to post. Most Instagram users are super active during these periods since they are usually looking for ways to kill time. Experiment with a few posts to find what time suits you the best!

  1. Hashtags – Relevant and Irrelevant

Hashtags might not look appealing under a post but skipping them is a BIG mistake most people make. Here’s the thing – social media thrives on hashtags. They exist for you to reach more people who have similar interests. So, based on the kind of content you post, look for hashtags that people commonly use. It’s the best method to reach a global audience and to get more followers. Apart from using brand based hashtags, you can also opt for some hashtags that are the most used ones on IG right now. No harm in reaching more screens, right?

  1. Engage with your audience

Statistics reveal – posts with a question or a CTA automatically do better on Instagram. Moreover, it’s a good practice to engage in a conversation with your followers on a daily basis to keep them involved. Brands follow this method on a constant basis to find new followers and to keep the conversation going.

  1. Strike a Conversation with Similar Accounts

Using the ‘Explore’ option or with the help of your most used hashtags, look for people who share similar content. This practice works well if you want to get more people to visit your profile or to just discover new people. A conversation goes a long way in growing your audience and is one of the most used practices on Instagram. However, don’t come across as a bot and make sure you customise your messages for every account. You don’t want to look like a stalker, do you?

  1. Be Consistent

If there’s one thing that can do wonders for your Instagram account, it’s consistency. The more active you are on Instagram, the more people see you. If you post at night, stick to it. Don’t go off-track and confuse your audience about who you are. Consistency designs your Instagram personality and that’s something you must seek.

  1. Be Careful With Your Content

It doesn’t take more than 4 seconds for a person to decide if an account must be followed. So, what makes them click the button? Your feed. Before you post on Instagram, think of how it will look on your feed. Random pictures are a BIG put off, to be honest. Thanks to Instagram stories, you can now share your life updates with your followers and that saves your feed from looking random. So, all your breakfast and office pictures can take a back seat and you can save them for your stories. IG places a high value on accounts that have a carefully planned feed. So, make sure you hit the bull’s eye.

  1. Don’t Skip The Bio

You might want to look ‘carefree’ by not adding a bio but if you’re doing that – you’re making a mistake. A bio only adds value to your profile and is a must for everyone who wants to reach more audience. Write something that truly tells your audience about who you are. There is no need of adding your birth date because nobody cares. But, make sure you tell them what you do. A simple, honest one-liner works well.

Here are some interesting stats about Instagram that might help you plan your content well.

  • Posts with a location receive 79% more engagement
  • Posts that include another handle gain 56% more engagement
  • Top five hashtags – #love, #me, #instagood, #follow, #cute
  • Posts with a question increases engagement
  • On Instagram, images featuring blue as the dominant colour generate 24% more Likes than images that are predominantly red.
  • On Instagram, images with a high amount of negative space generate 29% more Likes than those with minimal negative space.

Stat source –

http://www.blog.hubspot.com
http://www.brandwatch.com

Of course, these tricks make sense ONLY if your account is public. Hope they help you reach more people. Comment below and let me know what you think. Happy Instagramming!

It’s hard to be a writer

It’s hard to be a writer. It requires you to be honest. It requires you to spend some time with yourself, with every word telling you a little more about who you are. It’s hard to be a writer because you cannot fake it for long. There’ll come a point when you’ll know you’re lying.

Words have this powerful force of pulling you back if you’re lying and flowing effortlessly if you’re being honest.

Writing will just happen to you. Writers don’t sit with a bowl full of words and then carefully pick  heavy words that make the plate look fascinating. It’s a process that just happens.

Words come to you like a long lost friend and you’re immersed in a beautiful world that is entirely yours.

You’re a writer only when you’ve lived a moment.

You’re a writer only when you have been a little more alive or dead than the rest. You’re a writer if you’ve the courage to fall in the ocean of your insecurities and imperfections, and spend some time there, trying to save yourself. No, you don’t need the most beautiful words or a rhyme scheme to write something. All it takes is a moment you genuinely have lived. All it takes is a walk with your emotions, naked. All it takes is a heart ready to discover something surprisingly unusual. All it takes is patience to deal with the messy part of your soul. I agree, it’s difficult to be a writer but trust me, there is no better way to know who you are.

Writers

9 Things You Should Do After Writing A Blog Post

A blog post that reaches no one is as good as nothing. If you’re a fellow blogger, I am sure you understand that being a blogger ain’t easy. We all know how difficult it is to get the best out of us. A lot of us produce brilliant content but unfortunately don’t take the necessary steps to increase the blog reach. It’s a real struggle, I get it. However, all of it going to be worth it.

publishing a blog

source: tumblr + edits

Without taking much of your time, let me get to the point.

So, what to do to before and after publishing?

1. Proof-read

Hold on! I know all of us re-read our blogs before publishing them. But, I am asking you to read it once you post it. Reading it as a reader is looking at your blog post from a different perspective altogether. This will easily help you spot a few mistakes that you couldn’t spot in the draft mode. Do it. It makes your blog post error free and makes you look like a pro.

Worried about punctuation and grammar? Enable Grammarly. Here’s the link –http://www.grammarly.com

 

2. Say hello to SEO

If you think ONLY good content will take your blog post places, you are mistaken. A blog post that has good content but is not SEO optimised is a burger without sauces. Good, but it could be much better. Explore Google keywords and use the keywords people are using. You’ll be surprised to see how much this helps. For more on this, this post will definitely help.

3. Go social (media)

Instagram, Facebook, Twitter, or wherever you’re active. Don’t come across as a spam by just posting blog links. Work on your descriptions. Tell the audience what your blog is about in not more than 15 words and you won’t regret this. If you’re posting a link on Twitter, use 1-2 hashtags. Don’t go beyond 2! Max 3! If you know an account that is likely to retweet your content, go ahead and tag them. I feel Twitterverse is the best place to find new audience.

4. Reddit the Hero

You cannot possibly undermine the power of Reddit. Apart from increasing your blog views, it’s a great platform to engage with new people and find similar content. Post your blog links on Reddit apart from the above-mentioned places and see how much it helps.

5. Shorten your blog link

Honestly, it’s pretty annoying to see the entire URL of a blog post to appear on the feed. Besides, shortening your blog link, it also helps you save characters and allows you to write more. Try Bitly or Tinyurl to shorten your URLs. Bitly also helps you to know how many people clicked on your link, their location and other relevant details.

6. Social influencers

Know someone who writes or digs the content you produce? Ask them to share it on their social spaces. I am not asking you to nag every other friend to share your blog links but having 2-4 people who can do a free promotion is absolutely great. They work like social points and increase blog views considerably.

7. Comment on similar blogs

Apart from being visible to more people, this also helps you know more. It’s a win-win situation and doesn’t hurt anyone. Engaging with fellow bloggers works wonders! Who knows? You might find yourself a new friend. (Comment below if you write something similar. I’ll check your blog soon)

8. End your blog with a question

Don’t ask an existential question for God’s sake. However, begin a discussion. People who read blogs are often almost ready to get talkin’. Ask a question related to the post or anything you would like to know from your readers. This is one of the best ways to engage with your audience and goes a long long way. Don’t forget to reply to comments. Every comment is precious!

9. Is your title ‘meh’ or ‘yay’?

My advice to every blogger out there is – work on the title in the end. Once your blog post is ready to live, then think of a good title. Most of us end up going wrong here. Don’t try to be too creative with your title. You have the entire blog post to yourself to unleash your creativity. Keep your blog titles to the point, crisp, SEO-optimised and not too long. Your titles should not only attract viewers but also tell them what your blog is all about.

Did I miss something? Do you know another way to help a blog post reach a wider audience? Comment below and let’s get talkin’!

Hope this post helped!